How Montra launched the Eviator Range with a keynote video made on AdMitra

Montra Electric's SCV marketing team was preparing the Eviator Range launch and needed a film to open it. The brief was specific: capture the ruggedness and boldness of the vehicle, structure the reveal around two new variants and the points they wanted to land for each, and make it play well on a launch-event big screen.

They had already seen quotes from AI content agencies, including one of the largest names in advertising. The cost was high and the quality they had been shown was not convincing.

We had been working with Montra on their dealer network for a while, so their team already knew what the AdMitra platform could produce: realistic, accurate AI video at a small fraction of agency pricing.

Our AI artists built a storyboard around the brief. From there we worked directly with Montra's HQ marketing team, going back and forth on every scene until they were more than satisfied. The whole film was generated on the AdMitra platform.

The film played on the big screen at the launch event. In Montra's assessment, the quality came in better than the AI work they had been shown by one of the largest agencies in the business, at a fraction of what they would have been quoted there.

It also set the pattern for how Montra works with us now: the same platform that produces hundreds of dealer creatives also produces their flagship films.