How one theme became Montra's most-watched reel, then went out in seven languages

Montra Electric wanted to sell the Eviator, their electric three-wheeler cargo vehicle, to daily commercial drivers. The theme they handed us was "Diesel Tension": diesel and CNG prices climbing, supply running short, fuel queues getting longer. Every one of those eats into a driver's day and his earnings.

The brief had two hard parts. The film had to feel like a story a driver would actually stop for, not a product spec read out loud. And because Montra sells through dealers across India, whatever worked in Hindi would need to work in the languages their regional dealers sell in.

Our team wrote the story around one relationship: a daily driver worn down by rising costs and the waiting, and his tech-aware friend who has already moved to electric. The friend makes the case for the Eviator the way a friend would, on the things that matter to a driver in uncertain times: reliability, the longest range in its segment, easy serviceability, and a seven-year battery warranty.

We generated the film on the AdMitra platform, delivered a first cut, fine-tuned it on Montra's feedback, and handed it over.

When Montra saw how it landed, they came back for regional-language variants of the same film. Because the storyboard, avatars and scenes already existed on the platform, our team delivered Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati versions in two to three days.

Montra didn't just post the film. Their team put paid spend behind it. It is now the highest-viewed reel on their entire account, at around 2.2 million views as of writing.

The regional versions mean the same story now runs in the language of each dealer region rather than a single national cut. That is the pattern we build the platform around: one brief, many local versions, delivered fast enough to matter.